A-listers and fashion lines: rise of new kings of Italy
Nur Photo/Getty Images; Eugenio Pingo/Alamy Place to be: the Giuseppe Sinigaglia stadium, situated on the edge of Lake Como (left). Como 1907 are changing Serie A – and all because an Indonesian producer wanted a new TV show, writes Rory Smith ‘It’s like Disney: the stadium is the theme park, it’s where you can experience the magic of Como’ - Mirwan Suwarso, club president 18 Oct 2026 - THE OBSERVER / Sport Rory Smith Certain conventions tend to apply in these situations. As president of Como, the backwater team with the pocket-sized stadium that now find themselves face-to-face with Manchester United in the Champions League, Mirwan Suwarso would be forgiven for wanting to take a victory lap. More than that, in fact: doing so is sort of compulsory. Ordinarily, for example, he might be expected to explain how everything that he and his colleagues have built since buying the club – adrift in the fourth tier of Italian football – in 2019 has actually been the produ...
